‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

The menace of industrially manufactured edible products is a worldwide phenomenon. While their consumption is particularly high in developed countries, forming more than half the typical food intake in nations like Britain and America, for example, UPFs are taking the place of fresh food in diets on all corners of the globe.

Recently, the world’s largest review on the dangers to well-being of UPFs was published. It warned that such foods are exposing millions of people to long-term harm, and called for swift intervention. In a prior announcement, a major children's agency revealed that a greater number of youngsters around the world were obese than too thin for the first time, as junk food overwhelms diets, with the sharpest climbs in low- and middle-income countries.

A noted nutrition professor, professor of public health nutrition at the a prominent Brazilian university, and one of the analysis's writers, says that companies focused on earnings, not consumer preferences, are driving the change in habits.

For parents, it can appear that the whole nutritional landscape is undermining them. “At times it feels like we have absolutely no power over what we are putting on our kid’s plate,” says one mother from India. We interviewed her and four other parents from around the world on the expanding hurdles and irritations of supplying a nutritious food regimen in the era of ultra-processing.

The Situation in Nepal: A Constant Craving for Sweets

Nurturing a child in Nepal today often feels like fighting a losing battle, especially when it comes to food. I prepare meals at home as much as I can, but the moment my daughter leaves the house, she is surrounded by colorfully presented snacks and sweetened beverages. She continually yearns for cookies, chocolates and bottled fruit beverages – products intensively promoted to children. Just one pizza commercial on TV is sufficient for her to ask, “Can we have pizza today?”

Even the academic atmosphere encourages unhealthy habits. Her cafeteria serves sugary juice every Tuesday, which she eagerly awaits. She receives a packet of six cookies from a friend on the school bus and chocolates on birthdays, and encounters a french fry stand right outside her school gate.

Some days it feels like the entire food environment is working against parents who are merely attempting to raise healthy children.

As someone employed by the Nepal Non-Communicable Disease Alliance and leading a project called Promoting Healthy Foods in Schools, I understand this issue profoundly. Yet even with my expertise, keeping my young child healthy is exceptionally hard.

These ongoing experiences at school, in transit and online make it nearly impossible for parents to limit ultra-processed foods. It is not just about the selections of the young; it is about a dietary structure that makes standard and promotes unhealthy eating.

And the figures reflects exactly what families like mine are facing. A recent national survey found that 69% of children between six and 23 months ate poor dietary items, and nearly half were already drinking sugary drinks.

These numbers echo what I see every day. Research conducted in the region where I live reported that a notable percentage of schoolchildren were above a healthy size and 7.1% were obese, figures closely associated with the rise in junk food consumption and more sedentary lifestyles. Further research showed that many Nepali children eat sweet snacks or salty packaged items nearly every day, and this frequent intake is tied to high levels of tooth decay.

Nepal urgently needs tighter rules, better nutritional atmospheres in schools and stricter marketing regulations. In the meantime, families will continue fighting a daily battle against junk food – a single cookie pack at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My circumstances is a bit unique as I was forced to relocate from an island in our archipelago that was destroyed by a severe cyclone last year. But it is also part of the harsh truth that is affecting parents in a area that is feeling the very worst effects of global warming.

“The circumstances definitely becomes more severe if a hurricane or volcano activity eliminates most of your crops.”

Even before the storm, as a nutrition instructor, I was extremely troubled about the increasing proliferation of convenience food outlets. Nowadays, even smaller village shops are involved in the shift of a country once defined by a diet of healthy locally grown fruits and vegetables, to one where fatty, briny, candied fast food, loaded with synthetic components, is the choice.

But the condition definitely deteriorates if a natural disaster or geological event destroys most of your produce. Fresh, healthy food becomes scarce and extremely pricey, so it is exceptionally hard to get your kids to eat right.

Regardless of having a stable employment I flinch at food prices now and have often resorted to picking one of items such as vegetables and meat and eggs when feeding my four children. Serving fewer meals or reduced helpings have also become part of the post-crisis adaptation techniques.

Also it is very easy when you are managing a challenging career with parenting, and scrambling in the morning, to just give the children a little money to buy snacks at school. Unfortunately, most campus food stalls only offer highly packaged treats and sugary sodas. The outcome of these challenges, I fear, is an increase in the already epidemic rates of lifestyle diseases such as type 2 diabetes and high blood pressure.

The Allure of Fast Food in Uganda

The sign of a major fried chicken chain stands prominently at the entrance of a mall in a Kampala neighbourhood, challenging you to pass by without stopping at the quick service lane.

Many of the children and parents visiting the mall have never traveled past the borders of this East African nation. They certainly don’t know about the historical economic crisis that led the founder to start one of the first global eatery brands. All they know is that the famous acronym represent all things sophisticated.

In every mall and every market, there is fast food for all budgets. As one of the costlier choices, the fried chicken chain is considered a treat. It is the place local households go to celebrate birthdays and baptisms. It is the children’s prize when they get a positive academic results. In fact, they are hoping their parents take them there for festive celebrations.

“Mum, do you know that some people bring fast food for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a regional restaurant brand selling everything from cooked morning dishes to burgers.

It is Friday evening, and I am only {half-listening|

Daisy Pace
Daisy Pace

Passionate cyclist and outdoor enthusiast with over a decade of experience in bike touring and gear testing.