The Gaming Giant Brings Onboard Popular Battle Royale Producer to Revitalize Struggling Action Game Ambitious Title

2K Games has secured Ben Brinkman from Respawn Entertainment to oversee the studio crew at their internal studio, which is currently working on the upcoming third-person action-packed title known as Project Ethos.

Management Transition Comes After Poor Feedback

Brinkman takes on the role of studio head at the development studio following the dismissal of former leader Michael Condrey, who was reportedly let go due to the game's underwhelming early showing last autumn.

Recently, the company's top executive David Ismailer updated team members about this strategic move through an official communication, which stressed that playtesting had shown the need for a more defined game identity.

Ismailer stated that the developers is now overhauling the project with a renewed vision, aiming to address gamer demands.

Trend of Key Acquisitions

The news mirrors a similar action taken by the publisher in August, when they brought on an industry veteran from the Diablo team to work on the BioShock studio Cloud Chamber.

Below is the full content from the president's communication:

Team—

I know you all just wrapped up your town hall - I hope you’re as enthusiastic as I am with the good news. Previously I sent you all a update, I mentioned the following: “I am confident in this team. You all are some of the most driven and innovative developers we have had the opportunity to work with - and we’re excited for that relationship to endure.”

Through your commitment and adaptability, particularly over the last year, you consistently demonstrate that.

The gamer responses from last fall’s the game playtest was informative. It validated the appeal of a roguelike shooter but indicated we still had improvements to make. It uncovered the necessity for a clearer brand.

It’s been inspiring to see how far you’ve come. You accepted the criticism to consideration and reimagined the title with a refreshed direction - one that’s ready to fulfill its potential to our players.

Our confidence in Project ETHOS grows every day. To boost the outstanding progress you’ve made, I am thrilled to introduce the new hire as the new Studio Head of 31st Union. Following several months of discussions, he officially joins us on the specified date.

His management and experience in the competitive gaming space is vast, having devoted the last 15 years producing and overseeing some of the most popular franchises in gaming, for example the acclaimed shooter, and more recently, the battle royale hit.

Please join me in welcoming him in the coming days. We are all eager to persist observing the development of Project ETHOS in the time to come.

David

Background of the Incoming Leader

Brinkman presently serves in the position of executive producer and head of production at the renowned studio for their flagship title. He previously was employed at Treyarch and Activision in various development positions on the Call of Duty series, and, before that, had stints at other industry leaders.

Game Details and Concept

The upcoming game was revealed in last year alongside a community playtest. Then, the developers presented the title as a "free-to-play, third-person perspective roguelike hero shooter and an innovative step forward on the genre."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in live gameplay to fit your unique tactics," the game's pitch states. "Face the rivals with new abilities, stakes, and tests that evolve every match. Do you safely extract with your valuable rewards? Or take a risk, put it on the line, and pray your squad can earn top ranking? The decision is up to you."

Project Ethos lacks an announced debut schedule or platforms, but players can anticipate additional details as production continues.

Daisy Pace
Daisy Pace

Passionate cyclist and outdoor enthusiast with over a decade of experience in bike touring and gear testing.